We've always been engaged in the Calgary music scene, and music videos are projects that we love. We take care of the full production process from start to finish.
Our process includes:
Please read a detailed breakdown about our services.
At Community Productions, we bring your music to life through a collaborative and creative process. Our approach to music video production is designed to reflect your unique sound and artistic vision, ensuring every project resonates with your audience. Here’s a breakdown of the stages we use to craft memorable and powerful music videos.
Stage 1: Pre-Production – Crafting the Concept
Before the cameras start rolling, pre-production is where ideas take shape. We work closely with you to brainstorm, script, and storyboard the entire concept. This phase is critical because it defines the creative vision and sets the foundation for a successful production. It may involve location scouting, casting, choreography planning, and music syncing. Whether you’re aiming for a performance-driven video or something more conceptual, we ensure every detail aligns with your brand and musical style.
Key elements of pre-production:
Concept development based on your song’s tone and theme
Once the plans are laid out, production is where your vision becomes reality. Our experienced crew handles everything from camera setups to lighting, making sure that each shot enhances your song's mood and energy. We work with high-quality equipment to capture every angle, whether it’s a dramatic stage performance, a dynamic narrative, or even a drone shot of an outdoor location. Collaboration with the artist throughout the shoot ensures the essence of the music is captured authentically.
During production, we focus on:
Once the filming is complete, post-production is where the magic really happens. Our editors work meticulously to piece together the raw footage, adding effects, colour grading, and sound design to elevate the final product. We provide an initial draft for your review, allowing you to give feedback to ensure the video meets your vision. After revisions, the final cut is polished and delivered, ready to make an impact. Whether it’s adding in motion graphics, syncing visual elements with the beat, or perfecting transitions, we make sure your music video stands out.
Key elements in post-production:
Capture the energy of a live performance or a staged setting. This style puts the artist front and center, emphasizing the emotion and intensity of the song.
Tell a story through your music. Narrative videos create a cinematic experience that ties the lyrics or mood of the song to a visual storyline.
Take your audience on an abstract journey. Conceptual videos use symbolic or artistic visuals that evoke emotion and meaning, often without a traditional plotline.
For a unique, visually striking experience, animated videos and motion graphics bring songs to life through custom illustrations, CGI, or 2D animation.
Highlight the power of your words. Lyric videos showcase the song’s lyrics in creative, dynamic ways, perfect for fan engagement and social sharing.
Before wrapping up, we also encourage you to check out our blog, "Top 10 Dream Locations to Shoot a Music Video in Calgary, AB," for some inspiring locations that will elevate your music video. Whether you’re looking for breathtaking landscapes or urban settings, Calgary offers a range of stunning backdrops that could be perfect for your next project. Explore these spots and get inspired to bring your music video vision to life!
Whether you're an emerging artist or an established name, Community Productions is here to help you bring your music video vision to life. Our creative process ensures that your video captures the essence of your music while engaging your audience. Contact us today to discuss your next project.
Below you will find answers to frequently asked questions regarding our music video process.
Creating a professional music video starts with a deep understanding of the artist's vision and message. We collaborate closely with the artist to develop a concept that reflects their style and story. From pre-production planning to filming and editing, we ensure every element—lighting, choreography, set design, and post-production effects—aligns to produce a high-quality video that resonates with the artist's audience and enhances their music.
The process of producing a high-quality music video begins with a thorough planning phase, where we discuss the concept, style, and budget with the artist. Next, we move into pre-production, which includes scripting, storyboarding, and scheduling. On the shoot day, our team focuses on capturing the best performances and visuals. Finally, in post-production, we edit the footage, add effects, and refine the video to ensure it meets the highest standards of quality.
Collaboration is at the heart of our music video production process. We start by meeting with the artist to understand their music, vision, and audience. Together, we brainstorm ideas and develop a concept that aligns with the artist's brand and message. We value open communication throughout the process to ensure the final video reflects the artist's creative direction and resonates with their fans.
Yes, we can! We offer full support with location scouting and set design to bring your music video concept to life. Our team is experienced in finding the perfect spots that match your vision, whether you're looking for urban backdrops, scenic landscapes, or unique indoor spaces. For some inspiration, check out our blog post on Top 10 Dream Locations to Shoot a Music Video in Calgary, AB, where we highlight some of the best locations in the area. We also handle set design to ensure every detail complements your story.
Absolutely! We offer green screen and special effects services to add a unique and creative flair to your music video. Whether you want to transport your audience to a fantastical world or create stunning visual effects, our team has the expertise to bring your imaginative concepts to life. We work with state-of-the-art technology to ensure seamless integration of effects, creating a polished and professional final product.
