We've always been engaged in the Calgary music scene, and music videos are projects that we love. We take care of the full production process from start to finish.
Our process includes:
Please read a detailed breakdown about our services.
At Community Productions, we bring your music to life through a collaborative and creative process. Our approach to music video production is designed to reflect your unique sound and artistic vision, ensuring every project resonates with your audience. Here’s a breakdown of the stages we use to craft memorable and powerful music videos.
Stage 1: Pre-Production – Crafting the Concept
Before the cameras start rolling, pre-production is where ideas take shape. We work closely with you to brainstorm, script, and storyboard the entire concept. This phase is critical because it defines the creative vision and sets the foundation for a successful production. It may involve location scouting, casting, choreography planning, and music syncing. Whether you’re aiming for a performance-driven video or something more conceptual, we ensure every detail aligns with your brand and musical style.
Key elements of pre-production:
Concept development based on your song’s tone and theme
Once the plans are laid out, production is where your vision becomes reality. Our experienced crew handles everything from camera setups to lighting, making sure that each shot enhances your song's mood and energy. We work with high-quality equipment to capture every angle, whether it’s a dramatic stage performance, a dynamic narrative, or even a drone shot of an outdoor location. Collaboration with the artist throughout the shoot ensures the essence of the music is captured authentically.
During production, we focus on:
Once the filming is complete, post-production is where the magic really happens. Our editors work meticulously to piece together the raw footage, adding effects, colour grading, and sound design to elevate the final product. We provide an initial draft for your review, allowing you to give feedback to ensure the video meets your vision. After revisions, the final cut is polished and delivered, ready to make an impact. Whether it’s adding in motion graphics, syncing visual elements with the beat, or perfecting transitions, we make sure your music video stands out.
Key elements in post-production:
Capture the energy of a live performance or a staged setting. This style puts the artist front and center, emphasizing the emotion and intensity of the song.
Tell a story through your music. Narrative videos create a cinematic experience that ties the lyrics or mood of the song to a visual storyline.
Take your audience on an abstract journey. Conceptual videos use symbolic or artistic visuals that evoke emotion and meaning, often without a traditional plotline.
For a unique, visually striking experience, animated videos and motion graphics bring songs to life through custom illustrations, CGI, or 2D animation.
Highlight the power of your words. Lyric videos showcase the song’s lyrics in creative, dynamic ways, perfect for fan engagement and social sharing.
Before wrapping up, we also encourage you to check out our blog, "Top 10 Dream Locations to Shoot a Music Video in Calgary, AB," for some inspiring locations that will elevate your music video. Whether you’re looking for breathtaking landscapes or urban settings, Calgary offers a range of stunning backdrops that could be perfect for your next project. Explore these spots and get inspired to bring your music video vision to life!
Whether you're an emerging artist or an established name, Community Productions is here to help you bring your music video vision to life. Our creative process ensures that your video captures the essence of your music while engaging your audience. Contact us today to discuss your next project.
Below you will find answers to frequently asked questions regarding our music video process.
We cover a wide range of corporate events, including conferences, trade shows, product launches, networking events, and company celebrations. Our goal is to capture the essence of your event, ensuring that the key moments, atmosphere, and energy are beautifully documented.
We start by understanding the goals of your video and the key messages you want to convey about your brand. This foundation allows us to create a narrative that resonates deeply with your audience. We then maintain strong communication and collaboration throughout the process, ensuring every detail aligns with your vision. Finally, we meticulously plan the deliverables to maximize impact, focusing on capturing the most memorable moments and crafting a story that truly reflects the energy and significance of your event. For more insights, explore our blog on The Essential Guide to Event Videography.
Collaboration is key to our process. We work closely with event organizers before, during, and after the event to ensure that all key moments are identified and captured. This includes detailed planning sessions where we discuss the event schedule, important speakers, and any specific shots you want to include. On the day of the event, our team stays in constant communication with organizers to adapt to any changes and ensure that nothing important is missed.
The turnaround time for event highlight videos typically ranges from 2 to 4 weeks, depending on the complexity of the project. We prioritize delivering a high-quality final product while ensuring a timely delivery that meets your needs. If you have specific deadlines, we’re happy to discuss expedited options.
Absolutely! On-site interviews with event participants are a great way to add depth and personal insights to your event video. We can conduct interviews with attendees, speakers, and organizers during the event, capturing their thoughts and experiences in real-time. These interviews help to personalize your video and create a more engaging and relatable story.
